Since the release of Apple’s iOS 14.5 update, digital marketers have faced a significant challenge: accurately tracking Facebook conversions. The update introduced a privacy change called App Tracking Transparency (ATT), which requires apps to ask for user permission before tracking their activity across other apps and websites. This has drastically impacted Facebook ad tracking, limiting advertisers’ ability to measure performance and optimize campaigns effectively.
However, this challenge has also sparked innovation. With solutions like RedTrack, advertisers now have new tools to adapt and thrive in a post-iOS 14.5 world. In this article, we’ll break down everything you need to know about tracking Facebook conversions after iOS 14.5, with a special focus on how platforms like RedTrack can help you regain control and maximize your advertising ROI.
What Changed With iOS 14.5?
To understand why Facebook ad tracking has become more difficult, we first need to look at what Apple changed with iOS 14.5. The update introduced App Tracking Transparency, requiring users to opt in to being tracked. This means advertisers can no longer rely on the Identifier for Advertisers (IDFA) as consistently as before.
When users opt out (which most do), Facebook loses visibility into what actions those users take after clicking an ad. This affects data reporting, conversion attribution, and ultimately the accuracy of ad performance metrics.
As a result, businesses face the following issues:
- Fewer conversions reported in Facebook Ads Manager
- Delayed or incomplete conversion data
- Difficulty optimizing ad campaigns
- Inaccurate Return on Ad Spend (ROAS) calculations
How Can You Still Track Facebook Conversions?
Despite these changes, all is not lost. With the right tools and strategies, you can still track conversions effectively. Here are a few essential approaches:
1. Use Facebook’s Conversion API (CAPI)
The Facebook Conversion API is Facebook’s response to the data loss caused by iOS 14.5. Unlike the Pixel, which collects data through a browser, the Conversion API allows data to be sent directly from your server to Facebook. This method is more reliable, especially when browser tracking fails.
However, setting up CAPI manually can be complicated and often requires development skills. That’s where tools like RedTrack come in.
RedTrack: A Smarter Way to Handle Facebook Ad Tracking
RedTrack offers an all-in-one solution for tracking and optimizing your Facebook ads in a privacy-compliant way. It’s especially helpful for businesses and marketers struggling with iOS 14.5-related challenges.
Let’s look at how RedTrack helps solve key tracking problems:
1. Advanced Attribution Reporting
Many advertisers now face misattribution issues—conversions get credited to the wrong source or not tracked at all. RedTrack’s multichannel attribution system ensures that every conversion is correctly matched to the right campaign and channel.
Whether your customer came from a Facebook ad, Google search, or email campaign, RedTrack shows the full picture, making data-driven decisions easier and more accurate.
2. Conversion API Integration (CAPI)
RedTrack comes with pre-built integration for Facebook’s CAPI, allowing you to send conversion data server-to-server without coding. This solves the iOS 14.5 problem by ensuring Facebook still receives the crucial data it needs to optimize your campaigns—even if a user opts out of tracking.
This feature:
- Improves event match quality
- Ensures complete data collection
- Boosts algorithm performance for better ad delivery
No developers required—just plug and play.
3. Unified Facebook Ads Manager
For businesses managing multiple ad accounts, RedTrack’s unified dashboard is a lifesaver. It allows you to monitor all your Facebook ad campaigns from a single interface, saving time and reducing complexity.
This is especially useful for agencies or media buyers juggling many campaigns and clients. You don’t have to switch between accounts or worry about inconsistent data.
4. Server-to-Server Ad Tracking (S2S)
RedTrack supports server-to-server tracking, which means your data is collected independently of browser cookies or user permissions. It’s a future-proof solution in a world where privacy rules are only getting stricter.
This keeps your facebook ad tracking accurate and consistent, helping you measure true performance over time.
5. Real-Time Monitoring and Reporting
RedTrack’s real-time dashboard gives you instant access to performance data. Instead of waiting hours for Facebook to update its reports, you can watch campaign trends unfold live.
This allows you to:
- React quickly to underperforming ads
- Pause wasteful spending
- Scale winning strategies on the fly
6. Facebook Ads Automation Tools
Want to make your life easier? RedTrack’s automation tools help you optimize ad performance automatically. You can set rules based on performance metrics—for example, pause a campaign if the cost per acquisition exceeds a certain limit or boost budget on a high-converting ad.
You can also automate:
- Cost & revenue updates
- Traffic distribution
- Performance alerts
This ensures you always make the most out of your ad spend without having to babysit every campaign.
Additional Use Cases of RedTrack for Facebook Ad Tracking
RedTrack is designed to suit a wide range of needs, from small businesses to large agencies. Here are a few real-world use cases:
- Ecommerce & DTC: Track every step of your customer’s journey—from ad click to purchase. Optimize your funnel and improve ROAS.
- Affiliate Marketing: Get full visibility on which creatives and placements drive the most revenue.
- Search Arbitrage: Maximize margins by identifying which ads are profitable faster and more accurately.
- Agencies: Manage multiple clients and ad accounts easily, with custom reports and team collaboration tools.
How to Get Started
Here’s a simple roadmap to start using RedTrack for Facebook ad tracking:
- Sign up for RedTrack – Try their free trial or book a demo.
- Connect your Facebook Ad account – Simple, code-free integration.
- Set up conversion events – Use their guides to configure server-side tracking.
- Monitor and optimize – Use real-time data to fine-tune campaigns.
Within a few hours, you’ll have a full-fledged facebook ad tracking system that solves your iOS 14.5 issues and gives you confidence in your data again.
Key Benefits Recap
- 100% conversion and revenue matching
- Multichannel tracking from one platform
- Pre-built Facebook CAPI integration
- Real-time performance insights
- Custom automation rules for optimization
- Unified ads manager interface
- Support for complex conversion funnels
- Team collaboration tools
Final Thoughts
The digital advertising landscape has changed dramatically since iOS 14.5. But challenges like these also open doors for smarter, more efficient solutions. If you’re still relying on Facebook Pixel alone, you’re likely missing a huge chunk of valuable data.
RedTrack empowers you to adapt with confidence. With its robust tracking capabilities, automation features, and Facebook CAPI integration, you’ll not only overcome the limitations of iOS 14.5—you’ll be in a better position than ever to scale your business through accurate, powerful facebook ad tracking.